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★ Private Action

Melania Trump launches $MELANIA memecoin two days after $TRUMP

Presidential Self-DealingTrump Crypto Conflicts

Filed January 2025

★ The Brief

What happened

On January 19, 2025, the day before the inauguration and two days after the $TRUMP debut, Melania Trump announced her own meme cryptocurrency, $MELANIA, on her X account. The coin was developed by MKT World LLC, a company she established in 2021, and its website let buyers purchase it with a debit card or other cryptocurrency.

Who enabled it

Who benefits

Deal or steal?

Two days after the president launched his own coin, the incoming First Lady launched a second one through a company she controls. Like $TRUMP, $MELANIA's buyers are anonymous, allowing foreign or domestic money to reach a presidential-family brand with no disclosure of who is paying.

On January 19, 2025, Melania Trump announced the launch of her own personal meme cryptocurrency, $MELANIA, via her X account. The coin's website indicated it could be purchased with a debit card or cryptocurrency. The launch followed the $TRUMP meme coin debut by approximately two days.

Actors

Who pushed it · 1

Who initiated, paid, or pushed the action.

  • Melania Trump
    Melania Trump

    Announced the launch of the $MELANIA meme coin on her official X account, directing the public to purchase it via debit card or cryptocurrency.

Beneficiaries

Who gained · 2

Who stood to gain.

  • Melania Trump
    Melania Trump

    Stands to benefit financially from the sale and appreciation of $MELANIA coins launched under her personal brand.

  • MKT World LLC

    The company Melania Trump controls that developed and governs the $MELANIA meme coin; collects primary-sale proceeds and fees from the token.

Sources

Further reading